Wal-Mart is mailing deceptive brochures to residents living in the vicinity of Northcross Mall

Avatar http://www.rg4n.org Posted by admin 442 days ago

Wal-Mart is mailing deceptive brochures to residents living in the vicinity of Northcross Mall, which ignore the significant community positions and concerns about the project. Having failed to gain the support of Responsible Growth for Northcross (RG4N) and area neighborhood associations, Wal-Mart is mailing the brochures to promote the proposed Wal-Mart at Northcross by including false claims that Wal-Mart has worked in partnership with neighbors to plan its Supercenter.

The brochure includes a return postcard, which only allows recipients to express support for Wal-Mart’s plans by providing a choice of only two positive feedback statements:

• I want the new jobs, economic benefits and shopping convenience that the new Wal-Mart Supercenter will provide our community.

• I would like the City of Austin to know that I support the new Wal-Mart Supercenter.

The direct mail piece also uses marketing methods to create a tranquil visual impact that is just as misleading as its wording, since all sides acknowledge that the Supercenter will cause overwhelming automotive traffic and draw thousands of visitors each hour. A PDF version of the brochure can be obtained here - warning, this file is around 8 megabytes.



Location: Austin, Texas

2 Comments | Trackback | Tags: wal-mart rg4n northcross mall | Category: Business | Add this link to... | Tell a friend

Comments


  • Avatar | written by admin 438 days ago Rating: 0 | Rate comment: + -

    As a follow-up, Responsible Growth for Northcross has put up there own response that you can print and send back to Wal-mart. See http://www.rg4n.org/node/157


  • Avatar | written by De1acroix 431 days ago Rating: 0 | Rate comment: + -

    "I want the new jobs, economic benefits and shopping convenience that the new Wal-Mart Supercenter will provide our community."

    I find it hard to believe Walmart is trying help the American worker when they average salary for a Walmart employee is only $18,000. Not to mention they offer no health care nor retirement plans. The first year employee turn over is approximately 70%. If they really wanted to help I think they would stop forcing our companies over seas by demanding lower and lower prices. Maybe then more Americans can have decent jobs and can afford the “normal prices”.

    I guess this just proves how manipulative and money hungry Walmart really is.


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